Università di Siena

Facoltà di Lettere e Filosofia-Dip.Scienze della Comunicazione

Teoria e Tecniche della Produzione Musicale nei Media - Docente: Prof.Fabio Pianigiani

- 25 Marzo 2010 ore 9.00-11,00

Incontro con: dott. Lorenzo Brusci, Sound and experience Designer

Architetture Sonore

Aula 450 - S.Niccolò

Symbolic spaces. How can you learn the grace of a gesture, of an object, of a function, of a relationship, of a physical state? Symbolic Arts (because of their public exposure of personal intensification) are the only training. The art of a presence, itself individual and public at once: a verbal metaphor is expressing why you feel/need emotional space around a common word/meaning; a choreography or a drama are then suspending its private symbolism into a public cognitive rite. Any construction is meaningful because of the emotional and linguistic research behind the choice of that individual though widely public expressive action.

These are some of the issues emerging from the research Philips - Goal Venture - are sharing with Lorenzo Brusci and his Architettura Sonora team. The making of an intelligent space. A dynamic learning center of a brand’s main properties. Selling goods is a way of sharing information and perspectives on society. But the space where a function happen cannot - NEVER - be reduced to it.

In 2 months a pilot multisensorial shop in Eindhoven will be allowing us to test the experiential implications of such a dynamic space.

1 year ago Lorenzo Coppini from B&C Speakers and Lorenzo Brusci / SED founded Architettura Sonora (Sonic Architecture)/Applied Acoustics as a division of B&C. After 1 year A.S. is approaching the Furniture Fair in Milano (13-19 April 2010) proud to present the final aesthetic and acoustic set up of all its Sound Modules. Many are the markets we are exploring; many are the fields of application interested in our sonic architectural research. Soon the first official new pictures and videos.

Eindhoven, 26-27 may 2009

Lorenzo Brusci / Architettura Sonora will bring sound, acoustics and experience design contributions to the creative multi-discipline workshop that the GOAL team -Global Organization Application Lighting- of Philips is organizing on future multisensory retailing.

Salone del Mobile/Furniture Fair, Milano, Fuori Salone, Zona Tortona, in collaboration with Design Partners and Aria Savona

location: Magna Pars, Via Tortona 15, Milano

Sound Immersive Lounge Room at Magna Pars

by Architettura Sonora, Applied Acoustics_a division of B&C Speakers

 Sonic Snail, designed by Lorenzo Brusci and Fabio Schillaci, 2008

(photo by Andrea Macchia)